not sure how USC could be so low. https://www.wsj.com/articles/how-much-is-your-college-football-team-worth-1506000030 The study broke down each program’s most recently available revenues and expenses, from 2016, making cash-flow adjustments, risk assessments and growth projections. College Football Value Rankings FALL 2017 RANK PROGRAM VALUE 1 Ohio State 1,510,482,000 2 Texas 1,243,124,000 3 Oklahoma 1,001,967,000 4 Alabama 930,001,000 5 LSU 910,927,000 6 Michigan 892,951,000 7 Notre Dame 856,938,000 8 Georgia 822,310,000 9 Tennessee 745,640,000 10 Auburn 724,191,000 11 Florida 682,031,000 12 Penn State 549,497,000 13 Texas A & M 522,863,000 14 Nebraska 507,679,000 15 South Carolina 484,757,000 16 Iowa 483,564,000 17 Arkansas 456,153,000 18 Wisconsin 439,379,000 19 Washington 434,313,000 20 Florida State 385,339,000 21 Oregon 368,529,000 22 Michigan State 336,794,000 23 Mississippi 330,503,000 24 Clemson 328,411,000 25 Southern California 324,195,000 26 Arizona State 315,412,000 27 UCLA 314,436,000 28 Kentucky 287,589,000 29 Oklahoma State 285,293,000 30 Kansas State 277,203,000 31 Virginia Tech 269,883,000 32 Minnesota 260,264,000 33 Miami of Florida 254,502,000 34 Texas Tech 246,871,000 35 Miss State 230,655,000 36 Stanford 225,479,000 37 California Berkely 220,017,000 38 Georgia Tech 212,068,000 39 Utah 206,365,000 40 Colorado 203,533,000 41 Iowa State 196,973,000 42 North Carolina State 191,813,000 43 Kansas 183,031,000 44 Indiana 178,168,000 45 Virginia 168,534,000 46 Northwestern 163,315,000 47 Louisville 160,899,000 48 Texas Christian 153,631,000 49 Maryland 147,608,000 50 North Carolina 147,179,000
USC, Miami, Clemson, FSU are way below us. Good to see we are taking advantage of our financial superiority.
True. Aside from the top 2. Ohio and Texas are two huge football crazed states. Notre Dame brand has also been abysmally managed. Georgia could get to the top too.