Johnny Carson said it best when he told Dolly, "I'd give a years salary to see what's under your dress."
The man got paid to watch Tennessee football for 47 years and dated Dolly Parton. He's a true Tennessee legend
I think the significance of it, in remembering Denton, at least, was there was nothing special at all about that sentence. The way he said it made it special. There's a very short list of people that could read those words and make them even a little bit memorable, let alone a gameday staple for 100,000 attendees.
I mean, it is making sure none of the concessions are charging more than the agreed upon amount right? I always assumed the crowd was making a passionate stand against the capitalist concession bourgeoisie exploiting the thirsty proletariat, by fixing the price of the commodity. I could be projecting though.
I always figured there were rogue vendors back in the day that would Jack up the prices and this was the way to stop it.