I don’t like it, but I get it. Do it with the football stadium though and you’re getting wrapped in chicken wire and thrown off the Henley street bridge.
The only Neyland sponsorship I’ll approve of https://x.com/anthebaker/status/1694411347423875412?s=46&t=HpBqycKkbelLGRHctqB_CQ
I pack a cooler in my car during the summer when I go to the office just for Publix stops. Our local grocer is such that I miss when it was a Foodland.
Yeah one day I was about to go to the bojangles that was down there in university commons and then realized I could go into Publix and get a whole chicken for less
Rather than looking at the $20m lump look at it this way ... they bought $2m of advertising per year. Locked in for 10 years. They can minimize their TV advertising purchase, cause their name is already up there, every televised game, every article written, etc. I don't know what their annual marketing/advertising budget is, but $2m for this coverage is a pretty good deal. Not even considering the future value of $2m in each of subsequent years, with inflation that $2m costs them less each year.
I've started adding a single Nashville hot tender in my sub to spice it up a little bit. Would hate nothing but hot tenders, but a single works well.
I have no idea what the negotiations are re: display/name use (scoreboard, marquis, books, articles, etc.). Everytime the cameras pan on it there it will be. Think shit on the shirts of golfers, NASCAR, etc. I have to believe in every written publication the University or others put out which has the "name" they are contractually bound to use full name. As mentioned above, there is a prestige value associated as it applies to how their local customer-base may view it. I really don't know without seeing the "deal". Other than, $2m/year fixed for 10 years is not a bad deal, imo.
As was my father when he was in undergrad there in the early 80s. I’m sure I would’ve been too had they still been an option on the strip in my era. Alas, Gus’s it was for us
I’ve long held that one of the best little things in life is walking into Publix and realizing the chicken tenders are fresh