Football underdog "Rudy" sacked for stock fraud

SavageOrangeJug · Dec 17, 2011

RUDY! RUDY! RUDY!

(Reuters) - Daniel Ruettiger, the legendary Notre Dame football underdog who inspired the 1993 movie "Rudy," couldn't do an end run around the U.S. Securities and Exchange Commission.

The SEC on Friday charged Ruettiger and 12 others with running a stock scam associated with Rudy Nutrition - a company Ruettiger founded to try to compete against Gatorade in the sports drink market.

The company sold modest amounts of the sports drink "Rudy" with the tagline "Dream Big! Never Quit!", but the company was primarily a pump-and-dump stock scheme that created more than $11 million in illicit profits, the SEC said.

The SEC said Rudy Nutrition, which is no longer in business, provided false and misleading statements to investors.

For example, the company said that "Rudy outsold Gatorade 2 to 1!" in a major U.S. Southwest test, and boasted that the drink outperformed Gatorade and Powerade by 2 to 1 in a blind taste test, the SEC said. Both claims were false, it said.
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Football underdog "Rudy" sacked for stock fraud - Yahoo! News

SEC Says Rudy Ruettiger Is A Stock Scammer - Forbes

GahLee · Dec 17, 2011

Trying to compete with Gatorade? That's funny.

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Football underdog "Rudy" sacked for stock fraud

SavageOrangeJug Banned

GahLee Director of Conspiracy Theories, 8th Maxim

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Football underdog "Rudy" sacked for stock fraud

SavageOrangeJug Banned

GahLee Director of Conspiracy Theories, 8th Maxim

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