In my opinion, this is it right here. People talk about the salesman Pearl was and how he got fans into the stadium, but that only happened after we had dismantled Texas, showing people that we had something. Not "selling the program" is the dumbest criticism of Martin thus far, but he does need something to hang his hat upon. A big win on a Saturday in front of a national TV audience will accomplish this. Students are still in town, there's no football game, a top team in the house, this is the win we need to start some momentum in this new administration.