If there has ever been a better example in sports of taking something that was already perfect and taking a giant runny malodorous shit on it, idk what it is
"What if we came out dressed completely stupid, like Winnie the Pooh but with a pirate tube top?" "We can't do that, we have to wear shorts." "Okay, let's compromise."
I am writing an email while listening and just physically cringed. It's bad. The canned cheering/roar turning on and off like a light switch is also just... cringe.
Remember, FIFA is the organization that made a dramatic movie about its own foundation. They are all about the cringe.