The Athletic

Discussion in 'The Thunderdome' started by CardinalVol, Mar 14, 2018.

  1. The Dooz

    The Dooz Super Moderator

    The only part that matters:

    Per the Wall Street Journal, The Athletic currently has more than 100,000 subscribers, who ostensibly pay $5 a month or $60 a year but often actually pay less thanks to frequent deals and discounts. That means annual revenue for the site probably falls around, say, $5 million. Is that enough to cover salary plus benefits for 150 employees? Certainly not. Is it enough to please the investors who have sunk $30 million into the young company? Given how successful The Athletic has been at fundraising and how quickly it has grown, it sure seems so.
     
  2. RockyHill

    RockyHill Loves Auburn more than Tennessee.

    Yeah that’s cool and all but it’s not a viable model.
     
  3. CardinalVol

    CardinalVol Uncultured, non-diverse mod

    My general take is year one business plan is set to lose a lot of money, ramp up subscription, then increase it after year one to something more sustainable. I know I'll easily pay 10 to 15 a month for it.
     
  4. The Dooz

    The Dooz Super Moderator

    Well they’re a bit older than a year, though it seems they’ve really ramped it up within the past year, likely due to increased funding. However, overall, I think you’re right.
     
  5. droski

    droski Traffic Criminal

    i think they'll have problems once people go off the promo rates. it's still a foreign concept to many to pay for this.
     
  6. 2Maggitt2Quit

    2Maggitt2Quit Chieftain

    They are timing this well with the demise of local newspapers, though. While Gannett is stripping down TN newspapers and offering a pretty shitty digital product, I'm way more likely to subscribe to a premium product.
     
  7. droski

    droski Traffic Criminal

    not only that think about how much less coverage there is on foxsports and espn.com.
     
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  8. Joseph Brant

    Joseph Brant Airbrush Aficionado

    Especially in writing. I can't sit and watch video clips for hours.
     
    NashVol11 likes this.
  9. bostonvol

    bostonvol Chieftain

    The Tennessee breakdown/preview is up.
     
  10. CardinalVol

    CardinalVol Uncultured, non-diverse mod

    Fair asessment overall. Nice to have a new guy in town with, as far as I know, no ties to the area, staff, etc.
     
  11. CardinalVol

    CardinalVol Uncultured, non-diverse mod

    The Feldman article on signal stealing is good reading.
     
  12. kptvol

    kptvol Super Moderator

    Didn’t we do that to TAMU back in 2004?

    Think Jim Bob got em.
     
  13. CardinalVol

    CardinalVol Uncultured, non-diverse mod

    Cal 06 was Jim Bob's masterpiece.

    Wait. I'm thinking Rick Clausen.

    You may be right.
     
  14. 2Maggitt2Quit

    2Maggitt2Quit Chieftain

    Came here to recommend that article. Great stuff from Bruce.
     
  15. CardinalVol

    CardinalVol Uncultured, non-diverse mod

    It really is funny how simple it is in college because it has to be.

    And figuring out run vs pass by how long the guy was writing was really well done.
     
  16. kptvol

    kptvol Super Moderator

    Both those guys were gone by 06, I believe. Definitely Rick was.
     
  17. CardinalVol

    CardinalVol Uncultured, non-diverse mod

    Clausen was a grad assistant for that game and did something in the booth
     
  18. justingroves

    justingroves supermod

    Jim Bob was a student coach in 06
     
  19. bigjintx

    bigjintx Chieftain

    I just read the Tennessee breakdown. Good stuff
     
  20. justingroves

    justingroves supermod

    The two Pruitt articles they just put out are great
     

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