Who gives a crap what you or I think, so long as the team buys in--which seems to be the case, by the way.
Let's see how much of his clichéd nonsense they are still buying if the only game they win in October is Chattanoga.
What is printed and typed in the media and said in front of camera's is extremely calculated. I'd imagine the team sees what's behind the curtain.
The cheer leader ra ra stuff drives me insane. Jones kneeling on the sideline copy catting Neyland still drives me out of my mind. In the end though, I just want Jones to win.
Dude knows PR, or has someone in his ear giving him advice. I'm not a fan of that stuff either, but 99% of the fan base eats that stuff up. That's why they do it.
Ruthless cynics rule this board, but that is not different than the real world. Mercy exist only inside the minds of the weak.