I wouldn't think we would be a tier one school. I could be wrong, but I didn't even think Ohio State was.
Look at Alabama, Penn State and USC. They say no when Nike tries to mess with the unis. I would hope Tennessee has the same power
Somehow I don't see us keeping things as real as Bama, PSU, or USC has, but I don't see it going to the other extreme. I expect there will be some things that piss off the blue hairs, and possibly even me, but I don't expect them to just go nuts with it.